Full Job Description
Position: Social Media Manager
Location: Vestal, NY
About Apple Inc.
Founded in 1976, Apple Inc. is renowned for its commitment to creating innovative products and inspiring a cult-like loyalty among its customers. With a market-leading revenue status, Apple continues to drive the consumer tech landscape forward, from revolutionary gadgets like the iPhone to ground-breaking services like Apple Music and Apple TV. We are looking to expand our team in Vestal, NY, to further enhance our social media presence.
Job Overview
Apple Inc. is seeking a highly motivated Social Media Manager to join our team in Vestal, NY. In this pivotal role, you will spearhead our social media strategy, aiming to elevate our brand’s online presence, engage with our audience authentically, and create compelling content that resonates across platforms.
Key Responsibilities
- Develop and implement a comprehensive social media strategy in alignment with Apple’s mission and marketing objectives.
- Create, curate, and manage engaging content across all relevant platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.), catering to target demographics.
- Monitor, analyze, and report on social media performance metrics using analytical tools, adjusting strategies based on data-driven insights.
- Collaborate closely with the marketing, content, and product teams to maintain brand consistency and messaging across all platforms.
- Foster community engagement through timely responses to comments and messages to create a two-way relationship with audiences.
- Stay abreast of the latest trends, technologies, and best practices in social media and digital marketing to keep Apple ahead of the curve.
- Lead social media ad campaigns, defining target audiences, budgets, and campaign objectives to maximize ROI.
- Conduct competitive analysis and industry research to identify new opportunities and enhance content strategy.
- Monitor industry trends, community feedback, and competitor activities to anticipate shifts and pivot strategies accordingly.
- Manage relationships with social media influencers and brand ambassadors to amplify reach and authenticity.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience as a Social Media Manager or similar role, preferably within the tech industry.
- Exceptional writing, editing, and communication skills.
- Understanding of social media platforms’ algorithms and analytics.
- Proficiency in tools like Hootsuite, Buffer, or Sprout Social for management and analytics.
- Experience in building engaging social media campaigns from the ground up.
- Creative mindset with attention to detail and a strong grasp of branding.
- Ability to thrive in a fast-paced environment and manage multiple projects at once.
- Passionate about technology and consumer engagement.
- Knowledge of SEO, PPC, and Google Analytics is a plus.
What We Offer
At Apple Inc., we believe that our people are our greatest asset. We provide an inclusive workplace that fosters growth, creativity, and innovation.
- Competitive salary and performance-based bonuses.
- Comprehensive health and wellness benefits.
- Generous vacation and paid time off policies.
- Opportunities for professional development and career advancement.
- Access to cutting-edge technology and tools.
- A vibrant company culture that values collaboration and creativity.
Why Vestal?
Vestal offers a blend of suburban tranquility and urban excitement. Known for its top-rated schools, beautiful parks, and a thriving local economy, Vestal provides an excellent quality of life for individuals and families alike. With a range of recreational activities, dining options, and cultural events, you'll find plenty to explore outside the office!
Join Us!
If you're a creative thinker with a passion for social media and a desire to help shape the future of technology at one of the world’s leading companies, we’d love to hear from you! Apply today to join our team in Vestal and help amplify the Apple brand across social platforms!
Note: Apple Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.